SSM Joins HOSTED LUNCH AND leds VC FIRESIDE CHAT

​Over the past few years, early stage startup founders have experienced a general slowdown in venture capital deployment.  They've had to manage shorter financial runways all the while being asked to do more with less.  How can savvy founders scale their sales and partnerships to generate enough ARR and justify a healthy raise?  How can founder-led sales during tough economic times translate into building efficient and effective sales teams?

Lindsey S. Mignano, Co-Founder of SSM joined this hosted lunch and led discussions focused on overcoming obstacles in sales in early-stage startups. Zamir Shukho of Vibranium Venture Capital and Lisa Yu from 99 VC shared do's and don'ts on founder-led sales from their experiences managing and advising portfolio companies. Afterwards, Steve Johnson from Scaling Sales led a founder's workshop focusing on:

• ​Transitioning the reins of founder-led sales to building a high-performing sales team
• Sales compensation framework and calculator
• ​Minimizing financial exposure to sales compensation risk
• Protecting customers from bad sales behaviors